CORETALK – SMS SOLUTIONS AND BEYOND IN 2016
Very little has had as profound an effect on the way we conduct our lives, from work to play, as mobile devices. Implementing SMS Solutions could prove to be a highly effective marketing tool, but it is only one medium in the vast toolbox of mobile marketing.
2016 has proven to be an exciting place in the world of media marketing and SEO, but to keep up with the latest trends and ahead of the curve, it is important to implement many of these strategies that are forever evolving.
So Then – What’s Hot and What’s Not?
Technology and devices are continuously changing, but so are marketing methods and trends.
2015 was the very first year that mobile traffic exceeded that of desktop users; it is therefore pretty obvious that this would open up a whole new vista of ideas and developments, reaching consumers on many levels. Unsurprisingly, there is so much more data than ever before in today’s technologically advanced world.
Apps Have Become an Integral Part of What We Are
There’s an app for everything you do. The problem is that with the consistent adoption of apps there is one issue that needs to be addressed, and that is with bandwidth.
With caps on data and more, brands are not able to be as creative as they would like to be with these constraints. Apps from health and fitness, the weather, and how to manage everything from diabetes to pregnancy. One is often faced with a limit and restrictions on how you are able to download; remember there is only so much bandwidth that your device will be able to hold.
Search Engine Results Will Offer More Than Pages Alone
Google is already displaying videos in your search engine results, although experiments are ongoing for video ads. Other platforms are leveraging these types of ads in auto-playing videos and Vines – these include Facebook and Twitter, among others.
Video-based ads are still in the experimental stages, though. Expect to see huge steps in mobile search. With masses of data available and so many past browsing habits, coming up with pages overflowing with results simply won’t do the trick anymore.
Don’t be surprised to see fully optimised and mobile search results being assisted by third-party apps to find specifics of a product in question from location to colour, among other finer details.
2016 is brimming with mobile potential, and consumers have their phones with them at all times, which means SMS Solutions and numerous other marketing trends are almost instantaneous. Companies that don’t capitalise on mobile technologies to interact with their customers will soon find that they are being left behind.